The company’s success has also resulted from its willingness to change – from bold innovation and a penchant for timely evolution. Most recently, WOLF announced it would no longer operate as a traditional two-step distributor. Instead, it created an entirely new business model – one that focuses exclusively on the needs of independent dealers. Since then, WOLF has developed new products exclusively for the dealer channel, enhanced its industry-leading logistics capabilities and taken other steps designed to help independent dealers compete with big-box stores – and win.

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